Writing requires a whole lot of skills, a tinge of smartness, a thorough understanding of the subject matter, insights about the changing user behavior, language preferences, traffic and e-marketing objectives. Great content is not enough to meet the goals. You need to create a well-optimized targeted experience that is integrated into the overall strategy and technology stack. Driving traffic to your content is essential. There will be a big focus on quality over quantity, as a great piece of content will produce more positive results for the company than 100 mediocre articles.
Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there's one thing I've learned writing a myriad of content all over the web, it's that you should think about your reader first and foremost. Otherwise, you won't be creating the content necessary to stand out to your audience. If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry. While the importance of keyword research has remained steady, the methods have evolved in concert with more intelligent search engines and changing user preference.