Services Offered
Writing requires a whole lot of skills, a tinge of smartness, a thorough understanding of the subject matter, insights about the changing user behavior, language preferences, traffic and e-marketing objectives. Great content is not enough to meet the goals. You need to create a well-optimized targeted experience, that is integrated into the overall strategy and technology stack. Driving traffic to your content is essential.
There will be a big focus on quality over quantity, as a great piece of content will produce more positive results for the company than 100 mediocre articles. Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost.
Read More There will be a big focus on quality over quantity, as a great piece of content will produce more positive results for the company than 100 mediocre articles. Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost.
Content Writing
People are inundated with information. They will continue to click away from anything that is not easy and
convenient to read. Blogs that are too long, have too many pop-ups ,that obscure the main text, or do not have
enough pictures and images to intrigue the reader, will not get read.
Your message should be designed to entertain or educate. You have to get to the point quickly and give your reader something to take away from their time spent reading your content.
They don't want to hear about your angst, they want to know what's in it for them.
Your message should be designed to entertain or educate. You have to get to the point quickly and give your reader something to take away from their time spent reading your content.
They don't want to hear about your angst, they want to know what's in it for them.
Documentation
For content to have an impact, it needs to be useful. This means, first and foremost that, you can’t create content
for everyone. You have to create content for a specific community that is dealing with specific problems and your
content has to address and ideally, solve those problems. Product descriptions, manuals for operation and servicing require a special understanding of what goes into the
manufacturing of the product. Sourcing out what is relevant after talking to different departments of the
company, require special knowledge and an intuitive understanding of what will be delivered in terms of ease of
understanding for the customer.
Researching
The most important trend is the increase in information density. A few years ago content was a still a novelty, but
now it is harder to compete and stand out. So the second trend is that, content is no longer the finish line. It is
the starting line.
To benefit from the content we produce (both for individuals and companies), we need to start looking people in the eye digitally... which means "Listening, Connecting, and Relationships." Specifically we need to spend a lot of time understanding what the clients wants, so as deliver clear concise reports as per the time-lime provided.
To benefit from the content we produce (both for individuals and companies), we need to start looking people in the eye digitally... which means "Listening, Connecting, and Relationships." Specifically we need to spend a lot of time understanding what the clients wants, so as deliver clear concise reports as per the time-lime provided.
About Us
Four and a half decades of a turbulent life after graduation, had exposed Ramaswamy to lot of experiences
good and bad but, most importantly, he has learnt from it and has put the lessons to good use. He worked in a
reputed company for the first five years and then started his own manufacturing company, which was a raging
success. Unfortunately, a series of accidents and personal tragedies wreaked havoc and derailed his carefully laid
plans. Never one to back down from a challenge, he faced the changed circumstances as best as he could and his
love of books and writing stood him in good stead, when he had to decide on a career course-change.
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